Shift90 — Press Kit

Last updated: August 2026 · For journalists, reviewers, and curators

Shift90 is an iOS app for riding out one ninety-second wave of feeling. You trace the noise on the screen, breathe it down with a guided physiological sigh, give it a name, and throw it — the named feeling flies over a satellite image of the real world and lands somewhere far away, leaving a small pin that fades a little more each day. There is no account, no ad tracking, and no server run by the developer that ever sees what you named or where it landed.

Fact sheet

Platform	iOS (iPhone)
App Store	apps.apple.com/app/id6786580963
Languages	8 — Japanese, English, German, Spanish, French, Korean, Portuguese (Brazil), Chinese (Simplified)
Price model	Every feature is free for the first seven days. From day eight: a one-time purchase that lasts forever (the main offer), or monthly / yearly subscription options. No ads, nothing sold by the throw.
Account	None required — no sign-up, no name, no email address collected
Tracking	No ads, no advertising identifier (IDFA), no cross-app or cross-site tracking
Data storage	On-device, with session history synced only to the user’s own private iCloud database — never to a server operated by the developer
Developer	QOOQ (independent / solo development)
Website	shift90.app

Feature highlights

A session moves through five steps, each built around one specific idea:

Trace. The noise in your mind, drawn onto the screen with a finger — the turbulence of the stroke becomes a field of particles.
Settle. A guided physiological sigh (two quick inhales, one long exhale) calms the particle field breath by breath.
Name. The feeling that remains gets a name built from chosen words — putting distance between the feeling and the person who has it.
Throw. The named feeling is pressed into a single shape and thrown by arm motion — harder throws travel farther. Photos can be crumpled in with it; thrown photos are discarded the instant the animation ends and are never stored.
Let go. The feeling flies over satellite imagery of the real world and lands in a sea or on a mountain, leaving a small pin on a personal map. The pin visibly weathers and fades over the following days.

Beyond the core Shift session, two more entry points are available: Rotate and Rotate 3D, which occupy the same mental workspace that ruminating thoughts use by having the user mentally turn a shape — an alternative for moments when tracing and naming isn’t what’s needed.

Screenshots

Captured on-device (iPhone, Japanese UI shown; the app runs in eight languages). Full-resolution files are the linked images themselves.

Shift90 home screen with three sessions and the quick-throw shortcut — Home

Trace screen: a fingertip stroke becoming particle turbulence — 1 · Trace

Settle screen: the breathing halo and its guidance — 2 · Settle

Name screen: choosing words for the feeling — 3 · Name

Throw screen: the pressed feeling ready to fly — 4 · Throw

Let-go screen: flying over satellite imagery toward the landing — 5 · Let go

Icon

Download full-resolution icon (1024×1024 PNG)

Media guidelines

Write the name as Shift90 — one word, capital S, no space and no hyphen before the number.
It is an iOS app, not a game; "app" or "iOS app" is the accurate noun, not "tool" or "platform."
Please don’t describe Shift90 as treating, curing, or diagnosing anything. It is not a medical device. Fair framing: a breathing- and naming-based self-care exercise inspired by research on affect labeling and the physiological sigh — not a clinical claim.
The distances and place names a throw lands on are real and vary per throw; please don’t present a single example landing as a fixed or guaranteed result.
Screenshots and the icon on this page may be used in coverage of the app. For anything else — interviews, review copies, additional assets — please get in touch first.

Contact

For interview requests, review copies, or any question not covered here: qooq.jp/contact.